To celebrate an outstanding second victory in the Tour de France for Team Sky, Jaguar rewarded race winner Chris Froome with a very special Jaguar F-TYPE sports car.
Jaguar has contributed to the success of Froome and Team Sky in 2013 through provision of the Jaguar XF Sportbrake as the team’s official support vehicle.
As part of the #BehindTeamSky social media campaign created by Jaguar, fans were asked to tweet their own images of support. An overwhelming response followed, with selected photographs forming the famous ‘Team Sky’ line running down the centre of the car – In this case, the livery is yellow rather than blue, in recognition of Team Sky’s achievement. The design mimics the livery of the Team Sky Jaguar XF Sportbrake, which featured the images submitted by supporters during the final stage of the Tour in Paris.
The victory marks back-to-back successes in the Tour for Team Sky, with Chris Froome becoming the second British rider to win the Yellow Jersey after Sir Bradley Wiggins in 2012.
Chris Froome commented:
“Every young cyclist dreams of one day riding in the Tour de France, let alone winning it. I haven’t done it alone though. Team Sky has a great set of partners, and I’d like to thank Jaguar for their brilliant support over the past four years. They’ve invested a lot of time and ingenuity into designing the XF Sportbrake, which is the perfect race support cars for us. It has been crucial to keeping the team on the road throughout the competition”.
David Steele, Global Brand Experience Director commented:
“It is an absolute pleasure to once again celebrate a Tour de France victory with Team Sky. Being part of the story is a real privilege for everyone at Jaguar. We congratulate the Team and I am sure Chris Froome will enjoy celebrating with an invigorating drive in his new F-TYPE.”
To find out more about XF Sportbrake click here.