Jaguar has always had a passion for creativity, innovation and dynamic design; qualities we feel are perfectly expressed in XE. With the introduction of this astonishing vehicle we have joined forces with the very best British creative minds to craft a series of collaborative projects.
Discover the spectacular design collaboration between Stella McCartney and Jaguar.
The new XE arrived in exhilarating style.
Celebrities from the worlds of fashion, film and sport were treated to unforgettable performances from Kaiser Chiefs, The Royal Ballet and platinum-selling singer Emeli Sandé.
From a floating stage on the Thames, her electrifying performance literally lit up the sky as she performed 'Feels Like' a new track inspired by the tweets and passions of XE fans everywhere.