Our Life Cycle approach to environmental responsibility enables us to understand the total environmental impact of our products and operations at every level and highlights where we can target reductions.
For example, we aim to reduce tailpipe CO2 emissions in our European joint fleet by 25% by 2015. Life Cycle Assessment measures and informs every decision we make and is informing new vehicle concepts and technologies that reduce vehicle weight, improve aerodynamics and fuel efficiency to meet this target.
Our Life Cycle Assessment tool has also helped us reduce our operating CO2 emissions by 21% since 2007. Our brand new £500 million engine plant is just one example of this Life Cycle approach in action.